Culture

Wake Up Call

Epic new animation from The Gaia Foundation

Have you ever felt like we’re living through a nightmare of consumption? That you wish you could un-hook yourself and reconnect with a life that is somehow more real and vivid? Then perhaps you’re ready to heed Earth’s Wake Up Call. Today we live in a time when there is little to no understanding of how the goods we consume and take for granted came into being. Without this we lack the knowledge to understand the true costs of our consumption, and the power to take action. As a result we have become disconnected from Earth - the origin of our health, wealth and all of the ‘things’ we depend on. Wake Up Call takes us on a fast-paced, animated glimpse of the true costs behind some of our most prized possessions - our electronic gadgets. Joining the dots between the stages of extraction, production, consumption and disposal, it reveals that, although our gadgets appear sleek and shiny, their appearance is misleading. From the mining that causes huge ecological and social destruction, to the mountains of e-waste shipped around the planet and dumped, the lifecycles of our technology are strewn with unacceptable devastation and toxicity. It is time to Wake Up to this nightmarish destruction, broadly driven by our obsessive pursuit of economic growth at all costs. Things do not have to be this way, but it will take a critical mass of people willing to stand up and say ‘NO! We will not participate in these systems of violence against Earth and our fellow humans’ to make a change. Wake Up Call invites us to do just that. To forge new paths into the future and join those who are already taking this stand. We must reconnect with Earth, reduce our consumption, revalue what really makes us happy, and become part of the movement for an ecologically sane, and socially just economy that delivers fair technologies. Wake Up Call expands on the story examined in “Short Circuit”, released by The Gaia Foundation in April 2013. It is a call to consciousness. Please watch, share, reflect and take action. More information here shop phone

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