Dr. Bronner's Magic Soaps is an American producer of organic soap and personal care products headquartered in Escondido, California. The company was founded in the late 1940s by Emanuel Bronner and continues to be run by members of the Bronner family. Dr. Bronner’s has always been an activist company, dating back to when Emanuel Bronner was calling on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is their mission to continue to use the company today to fight for and financially support causes they believe in: regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages among others. Dr Bronner call themselves the “fighting soap company,” and are committed and strategic in the causes they fight for.