Wearth London

E-commerce startup will change your perception of what it means to be sustainable


Wearth London is all about changing perceptions around what it means to be sustainable and making it easier to shop consciously in the UK

[caption id="attachment_10478" align="alignright" width="342"] Product example – Astra ring - £45[/caption] Wearth is a new online department store bringing together a range of contemporary UK brands from natural beauty to furniture who make products that meet sustainable values with high quality and relevance. They have individually selected over 20 partner brands and their products for their sustainable / ethical production (no mass produced goods or sweatshops!), natural ingredients and/or recyclable and up-cycled materials. Core to what they do is championing UK brands. Wearth is setting out to be a platform which supports and vitalises the sustainable retail offering.


The online store will make it easy for people to shop according to their values and people can select these on the values page. Here people can see products from a range of departments for instance: reclaimed materials, plastic free or made in the UK.

An active blog with lots of guest bloggers will keep customers updated on the latest sustainable lifestyle tips and stories. Rather than having a big warehouse where all their products are sent to and then repackaged their brands deliver direct to the customer - a more efficient way of running the store. [caption id="attachment_10479" align="aligncenter" width="1920"] Product example – Oak Button Ottoman - £380.[/caption]


[caption id="attachment_10480" align="alignleft" width="400"] Product example – Daily face cream (25ml) - £29[/caption]

Natural beauty

The natural beauty department is, as you would expect, full of beauty products which are natural and free from any nasty chemicals. All products are luxurious, feel good products which are also cruelty free, vegan friendly and housed in glass packaging.


The homewares department consists of products for the home which are mostly made in the UK by hand using sustainably sourced materials including soft furnishings, kitchenware and ceramics.


All featured furniture is hand made in the UK using reclaimed, pallet or sustainably sourced materials and is full of stylish and contemporary pieces fit for any 21st century home.


This is the department for everyday living items which help customers live in an eco-conscious manner from cork yoga mats to zero waste essentials.


Wearth is a new company set up by two people in their twenties who want to make sustainable living both accessible and attractive. Ed is a Geography graduate who has developed a passion for protecting the environment during his studies and Imogen, who is finishing a marketing degree, is equally passionate about promoting sustainable living through rewriting the stereotypes associated with eco-products.



“Our aim is really to make it easy to find nice brands which have sustainable values and are relevant to our customers. There are some great products out there in the UK but they’re hard to find, that’s why we’ve spent over a year now researching and partnering up with these brands, making them more accessible. We want to make the eco-movement more widespread in the UK.”


“As someone who has always been interested in fashion and style, I struggled to find a balance between this and my commitment to live sustainably. This was the inspiration behind Wearth London, a store for people who care about style and also conscious living – the two no longer need to be a contradiction.”

Wearth London

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