Keith Mellen is a director at Anne Veck Limited. Our hair salon in Oxford was refitted in 2013, aiming to combine sustainability with the Anne Veck brand to create a stylish, green, destination salon. The focus was on on reducing energy consumption and carbon emissions, together with using products which are manufactured using renewable energy, recycled packaging and naturally derived ingredients. Anne Veck was the first U.K. salon business to be certified Carbon Neutral (by Carbon Footprint Limited) in 2019. The salon’s CO2 emissions were reduced form 14 tonnes p.a. in 2012 to 8 tonnes in 2022. Keith is also a director of the UK Business and Biodiversity Forum CIC, a business lead initiative exploring ways businesses can act to reverse the decline in nature.