Brandalism versus #COP21

Massive advertising takeover campaign in Paris highlights corporate stranglehold of UN climate talks Barnbrook_17_WEBOver 600 artworks critiquing the corporate takeover of the COP21 climate talks were installed in advertising spaces across Paris last night - ahead of the United Nations summit beginning this Monday. Amidst the French state of emergency banning all public gatherings following the terrorist attacks on 13 November in Paris, the Brandalism project has worked with Parisians to insert unauthorised artworks across the city that aim to highlight the links between advertising, consumerism, fossil fuel dependency and climate change. [1] The artworks were placed in advertising spaces owned by JC Decaux - one of the world’s largest outdoor advertising firms and an official sponsor to the COP21 climate talks. Other prominent corporate sponsors of the climate talks such as Air France, GDF Suez (Engie) and Dow Chemicals are parodied in the posters – whilst heads of state such as Francois Hollande, David Cameron, Barack Obama, Angela Merkel and Shinzo Abi also feature. The artworks were created by over 80 renowned artists from 19 countries across the world including Neta Harari, Jimmy Cauty, Banksy-collaborator Paul Insect, Escif and Kennard Phillips – many of whom featured at Banksy’s Dismaland exhibition in England this summer. [2] Joe Elan from Brandalism said, “By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem.” One of the artists taking part said, “We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism. Because the advertising industry force feeds our desires for products created from fossil fuels, they are intimately connected to causing climate change. As is the case with the Climate talks and their corporate sponsored events, outdoor advertising ensures that those with the most amount of money are able to ensure that their voices get heard above all else.” The art works were installed on ‘Black Friday’ or ‘Vendredi Noir’; the most hectic and competitive shopping day of the year [3]. Other posters called on people to take to the streets as part of the “Climate Games” – the world’s largest disobedient adventure game [4] as well as protesting the “Solutions 21” conference – a large corporate exposition being held at the Grand Palais during the climate talks [5]. Bill Posters from Brandalism said “Following the tragic events on 13th November in Paris, the government has chosen to ban the big civil society mobilisations – but big business events can continue. The multinationals responsible for climate change can keep greenwashing their destructive business models, but the communities directly impacted by them are silenced. It’s now more important than ever to call out their lies and speak truth to power. We call on people to take to the streets during the COP21 to confront the fossil fuel industry. We cannot leave the climate talks in the hands of politicians and corporate lobbyists who created this mess in the first place.”Barnbrook_mobil_z7_2_WEB


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Full gallery here [1] Brandalism has previously organised two of the world’s largest ‘subvertising’ campaigns across different cities in the UK (in 2012 and 2014) involving prominent artists such as Ron English, Robert Montgomery and Paul Insect. See: here [2] Dismaland was an illicit exhibition organised by Banksy which involved prominent artists from around the world. At Dismaland, there was an advertising-takeover installation and a distribution of ‘hackpacks’. More info here: The Dismaland artists that were involved in this COP21 intervention are Neta Harari, Jimmy Cauty, Paul Insect (shares studio with Banksy), Escif and Kennard Phillips. [3] On Black Friday, retailers offer large discounts to promote sales. The concept originated in the US and flew over to Europe in the last years where it is gaining popularity. It is known to cause violence (including deaths) in front of and inside shops. See more on this here. The 27th of November is also ‘No Ad Day’ an artist led initiative that seeks to remove ads from public spaces across the world. [4] Climate Games - here [5] For more information on the Solutions 21 conference see: here Barnbrook_VW_z1_3_WEB bill_posters_cameron_WEB_1 John_Fekner_z7 Rob_M_Oil_age_z6