Culture

Reinventing Fire

You want solutions? Here be solutions from Amory Lovins and The Rocky Mountain Institute. Reinventing Fire is a comprehensive look at how overhauling the energy system globally can work for people, the economy and the planet.

Watch the short videos:

http://youtu.be/lT-g\_\_695Go http://youtu.be/8H2jnmJ6ZEw

Watch the long video:

http://youtu.be/bANPXjN9mOA 

Energy-related economic, security, and environmental threats are intensifying the national conversation about how to regain energy leadership and competitiveness, restore jobs and prosperity, and build a secure and climate-safe energy system. Yet America lacks a comprehensive vision of how a market economy can achieve these transformational goals. RMI has that vision, and is now building its detailed roadmap, which we call Reinventing Fire™. This strategy will bring together RMIs 28 years of innovation and engage the world in our most ambitious and important work yet—using whole-system thinking and integrative design to move the U.S. off fossil fuels by 2050, led by business for profit.

Buy the book

SJ2010_Reinventing-Fire