CALL TO ACTION

As part of the Singapore Airlines Shark Fin Global Day of Action, 'Save Sharks Network Singapore' is calling on caring global citizens the world over to picket their local Singapore Airlines check in counter at an airport near them on 10 August 2014 to protest the airlines continued shipment of shark fin from South East Asia to Hong Kong. So far, the management of Singapore Airlines have chosen to ignore multiple letters from a global coalition of NGOs and a petition with more than 45,000 signatures calling on them to stop shipping shark fin. It is now time to escalate our actions to the next level. We are encouraging shark advocates to dress up, have fun and bring banners. It's a Sunday so bring the kids with hand drawn shark paintings and big fluffy shark toys. Adults are encouraged to bring foam-boards or home made posters depicting gory photos of dead fin-less sharks and other shark related blood and guts, juxtaposed with the Singapore Airlines logo or photos of Singapore Airlines aircraft, (A380 works best!). Please keep all protests polite, respectful, good-humoured and friendly at all times, ie non-aggressive. The tone is serious, yet non-confrontational. Do not forget to notify your local media at least one day prior. We will issue a global press invitation on 09 August and a global press release on 10 August. To date we have had commitment from Los Angeles, Hong Kong, Singapore, Bangkok, Bali, Sydney, Perth, Kuala Lumpur and Jakarta. Could your city be next? If so, please contact us by our Facebook page. Please visit our Facebook Event page and click 'going'. Optional further action: Attached is a pre-formatted letter to Singapore Airlines. Please feel free to download this letter and send it to their corporate HQ in Singapore. Here are the e-mail addresses to send the letter to:

• siacargo_sinsales@singaporeair.com.sg
• public_affairs@singaporeair.com.sg
• choonphong_goh@singaporeair.com.sg
• investor_relations@singaporeair.com.sg

Thank you, and see you on 10 August. Have fun, and effect change!

The Team at ‘Save Sharks Network Singapore’ OPEN LETTER TO SINGAPORE AIRLINES

To:

• Mr Stephen Lee Ching Yen, Chairman, Singapore Airlines
• Mr Goh Choon Phong, Chief Executive Officer, Singapore Airlines
• Mr Chia Peck Yong, Senior Manager Public Affairs, Singapore Airlines
• cc: Mr Tony Tyler, CEO, IATA

(Airline House, 25 Airline Road, Singapore 819829)

via Post & e-mail 22 June 2014

Re: Singapore Airlines & Shark Fin

Dear Sirs, We are writing on behalf of a global coalition of shark and marine conservation groups, with regard to Singapore Airlines' commitment to sustainability. Singapore Airlines is one of the world's leading airlines. We applaud your commitment to sustainable development. However, there is an aspect of your operations that directly contradicts the Airline's commitment to sustainable development, which is the carriage of shark fin and related products on Singapore Airlines flights. This is serious, given your commitment to protecting the environment. Simply put, the tonnes of shark fins transported as cargo via Singapore into Hong Kong that would have started their journey on Singapore Airlines flights is directly leading to the endangerment of shark species and the marine environment in Latin America, Asia and beyond. Hong Kong Government data indicates that over 800 tonnes of shark fin were imported into Hong Kong in 2013, of which 14.8% was by air cargo. Of that percentage a substantial amount would have been flown on Singapore Airlines's planes. As you may already know, Cathay Pacific Airways took a first great step in the right direction in September 2012 by making a public commitment to stop carrying shark fins and related products on its subsidiary airline, Cathay Pacific Cargo. Since that time, some twenty airlines that we know of have announced their shark free cargo policy:- Etihad Airways, Philippine Airlines, Air Asia, Garuda Indonesia, Korean Airlines, Asiana Airlines, Emirates, Eva Air, Qantas, Qatar Airways, KLM, Swiss, FinnAir, Lufthansa, Lan Chile / LATAM Airlines Group, Aeroméxico, Air New Zealand, FijiAirways, Cathay Pacific and Dragonair. And it is not just airlines that are moving in the right direction. Shipping lines are too. There are now three shipping lines that are shark free:- Evergreen Lines, CMA CGM and Hanjin. That's why we need Singapore Airlines' help in cutting the supply chain of shark fin to Hong Kong. At the 2013 meeting of the UN body Conference of the Parties to CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora), five more shark species were granted protection, as they have been pushed ever closer to extinction by the global shark fin trade. This now brings the total number of protected shark species to eight. However, many of the fins of these newly protected sharks are indistinguishable from the fins of non-CITES listed species. Thus there is great potential for confusion, and for illegal fins to enter a shipment of similar looking legal fins. This is why we are recommending a blanket ban on the carriage on all shark fins to protect your airline from possible associations with criminal activity and to save your airline's reputation due to the loss of CSR credibility. Not all sharks are endangered. However, as mentioned above, due to the poor regulation of the fishing industry, illegally finned and fins of endangered sharks often end up in shipments. INTERPOL’s Environmental Crime Program has advised that companies transporting these fins may be implicated in a crime. Until the legality and sustainability of sources of shark fin can be adequately accounted for, we recommend all companies involved in logistics to suspend transport of shark fin as a precautionary measure and responsible business practice. We therefore request that Singapore Airlines publicly commits to ending the transportation of shark fin on all your flights. We further request that Singapore Airlines set an aggressive timeline to stop the transportation of all shark fin and related products, and publish this in the 'Media Centre' section of its website. We would be happy to meet with you at any time to discuss this issue, and how we can all work together to leverage this for the airline’s best interests, and we welcome your views. On behalf of everyone in our organisations and all our supporters, please, stop carrying shark fin and related products from all Singapore Airlines' flights. Sincerely yours, Sharon Kwok Pong Executive Director, ACE Foundation, (Hong Kong) Lisa Genasci, Chief Executive Officer, ADM Capital Foundation, (Hong Kong) Lesley Rochat, Founder and Executive Director, AfriOceans Conservation Alliance, (South Africa) Louis Ng Executive Director, Animal Concerns Research & Education Society (ACRES), (Singapore) Dr Jill Robinson Founder & CEO, Animals Asia Foundation 亞洲動物基金, (Hong Kong) Susan Milward Executive Director, Animal Welfare Institute, (USA) Sharon Kwok Pong Executive Director, Aquameridian, (Hong Kong) Adam M Roberts Executive Vice President, Born Free USA, (USA) Graham Buckingham, Campaign Director, Bite-Back Shark and Marine Conservation, (UK) Claire Nouvian Founder, Bloom Europe, (France) Stan Shea Programme Director, Bloom Association, (Hong Kong) Jim Knowlton Executive Director, Blue Ocean Productions (USA) John Hourston Director, Blue Planet Society, (United Kingdom) Shawn Heinrichs Director, Bluesphere Media, (USA) Charles Clover Author 'End of the Line', Founder, Blue Marine Foundation, (United Kingdom) Philip Mansbridge CEO, Care for the Wild International, (United Kingdom) Jose Truda Palazzo Jr, Brazilian Marine, Coastal and Water Resources Network (Brazil) Captain Stu Pryke, Pilot, Cathay Pacific, (Hong Kong) Chet Lam 林一峰 Singer songwriter, (Hong Kong) Paulo Guilherme Alves Cavalcanti Divers for Sharks, (Brazil) Clement Lee "Cut Gift Money for Shark Fin Banquets"李銳華 / 「魚翅婚宴。人情七折」, (USA) Jamie Rappaport Clark CEO & President, Defenders of Wildlife, (USA) Ric O'Barry Star of 'The Cove' Oscar-winning documentary & Director, Dolphin Project, Earth Island Institute, (USA) David Phillips Executive Director, Earth Island Institute, (USA) Christian Pilard Founder, Eco-Sys Action (Hong Kong) Lisa Christensen Chief Executive Officer, Ecovision, (Hong Kong) Wu Hung Chief Executive Director, Environment & Animal Society of Taiwan (EAST), (Taiwan) Allan Thornton Founder & Chairman, Environmental Investigation Agency (EIA), (United States, United Kingdom) Tristan Bayer Co-Founder, Fin Free Australia, (Australia) Mia Forrest Co-Founder, Fin Free Australia, (Australia) Seamas McCaffrey Co-Founder, Fin Free Thailand, (Thailand) Jamie Pollack Director, Fin Free USA, (USA) Steve Galster Founder & Executive Director, FREELAND Foundation, (Thailand) David Newbery Secretary, Friends of Hoi Ha, (Hong Kong) Melanie Salmon, Founder, Global Ocean, (United Kingdom) Veerle Roelandt Director, The Global Shark Conservation Initiative, (Belgium) Wang Xue Director, Green Beagle, (China) Tamara Stark Oceans Unit Head, Greenpeace International, (The Netherlands) Roy Tam Director, Green Sense 環保觸覺,(Hong Kong) Elise du Four Operations Director, HESCO, (USA) Chung Shan Shan Assistant Professor, Hong Kong Baptist University, (Hong Kong) Dr Samuel Hung Chairman, Hong Kong Dolphin Conservation Society 香港海豚保育學會, (Hong Kong) Jerry MacClean Director & Founder, Hong Kong Shark Foundation 香港護鯊會, (Hong Kong) John Fortune Honorary Life President, Hong Kong Underwater Association 香港潛水總會, (Hong Kong) Alex Wong Chairman, Hong Kong Underwater Association 香港潛水總會, (Hong Kong) Chris Poon Chairman of Environmental Sciences, Hong Kong Underwater Club 香港潛水會, (Hong Kong) Yvonne Sadovy, PhD Professor, Hong Kong University (Hong Kong) Alexia Wellbelove Senior Program Manager, Humane Society International (Australia) Iris Ho Wildlife Campaigns Manager, Humane Society International, (USA) Ian Robinson Vice President, Programs & International Operations, International Fund for Animal Welfare (IFAW), (International) Grace Gabriel Ge Asia Regional Director, International Fund for Animal Welfare (IFAW), (China) Lei Chen Wong Executive Director, Jane Goodall Institute, (China) Zhu Zhen Director, Jane Goodall Institute, (China) Hayley Jetson Marine Conservationist, (Hong Kong) Professor Brian W Darvell Kuwait University, (Kuwait) David O’Dwyer Chairman, Living Seas Hong Kong 勃勃海洋 (Hong Kong) Alex Hofford Photographer & Co-author, 'Man & Shark' 人鯊誌(Hong Kong) Paul Hilton Photographer & Co-author, 'Man & Shark' 人鯊誌(Hong Kong) Sylvia Earle Founder, Mission Blue Alex Hofford Director, MyOcean Limited, (Hong Kong) Paul Hilton Director, MyOcean Limited, (Hong Kong) Lisa Speer Director, International Oceans Program, Natural Resources Defense Council, (United States) Wang Xue Programme Officer, Nature University, (China) Gigi Brisson Chief Executive Officer, OceanElders (Earth) Gary Stokes Director, Oceanic Love (Hong Kong) Michael Aw Director/Publisher, Ocean Geographic Society, (Singapore) Louie Psihoyos Director of 'The Cove' Oscar-winning documentary & Executive Director, Oceanic Preservation Society, (USA) Doug Woodring Founder, Ocean Recovery Alliance, (Hong Kong) Paul Hodgson Director, Oceanway, (Hong Kong) Tre' Packard Founder & Managing Director, PangeaSeed, (Japan / USA) Fabien Cousteau Ocean Explorer, Filmmaker Founder and Executive Director, Plant A Fish, (France) Dr Christoph Schmidt Director, Pro Wildlife e.V. (Germany) Jennifer Lee Director, Project: FIN, (Malaysia) Katrien Vandevelde Board Member, Sea First Foundation (Belgium & The Netherlands) Gary Stokes Country Co-ordinator, Sea Shepherd Conservation Society, (Hong Kong) Julie Andersen Founder & Executive Director, Shark Angels, (USA) Liz Ward Sing Founder, Shark Guardian, (Thailand) Katrien Vandevelde Project Manager, Shark Project (Belgium & The Netherlands) Jupp Kerckerinck zur Borg President, Shark Research Institute, (USA) Marie Levine Executive Director, Shark Research Institute, (USA) Ran Elfassy Director, Shark Rescue, (Hong Kong) Silvy Pun Director, Shark Savers, (Hong Kong) Chris Poon Director, Sharks Savers, (Hong Kong) Jonn Benedict Lu Regional Director, Shark Savers, (Asia Pacific) Samantha Whitcraft SharksCount Program Manager, Shark Savers, (USA) Mary O'Malley Shark Savers, (USA) Claudia Li Founder, Shark Truth, (Canada) Jupp Kerckerinck zur Borg President, Sharkprotect e.V. (Germany) Sandy Macalister Executive Director, Society for the Prevention of Cruelty to Animals (SPCA) 香港愛護動物協會 (Hong Kong) Rob Stewart Founder, United Conservationists, (Canada) Peter Knights Founder, WildAid (China, United States, Canada, United Kingdom) Sharon Kwok Pong Director, WildAid, (Hong Kong) Belinda Wright Executive Director, Wildlife Protection Society of India, (INDIA) Benita Chick Programme Director, Youth Arch Foundation, (Hong Kong) Matt Mellen, Founder & Editor - EcoHustler Online Magazine References: Shark populations worldwide are in rapid decline from overfishing and habitat destruction. In some regions, populations have fallen by as much as 90%. According to the globally recognised International Union for the Conservation of Nature (IUCN), almost 56% of shark species (where there is sufficient data to determine conservation status) are at high risk of extinction either now or in the near future. That’s 141 shark species. The demand for shark fin soup is leading to the collapse of shark populations. According to the latest scientific data, the fins from up to 100 million sharks are traded worldwide each year. Based on FAO data, research indicates that global shark catches are likely to be underestimated by an astonishing three to four fold. http://www.pewenvironment.org/news-room/press-releases/new-study-says-100-million-sharks-killed-annually-85899454451 http://www.sciencedirect.com/science/article/pii/S0308597X13000055 CITES listings on Appendix II of three new species of sharks. http://www.pewenvironment.org/news-room/press-releases/unprecedented-conservation-http://www.pewenvironment.org/news-room/press-releases/unprecedented-conservation-win-for-sharks-and-manta-rays-at-cites-85899459290"win-for-sharks-and-manta-at-cites-85899459290 Votes from CITES Committee cast on Monday 11th March 2013: - Oceanic White-tip shark: The vote was 92 For (68.6%), 42 Against, 8 Abstentions. - Hammerhead shark: The vote was 91 For (70%), 39 Against, 8 Abstentions. - Porbeagle shark: The vote was 93 For (70.45%), 39 Against, 8 Abstentions. (To pass a proposal at CITES, there needs to be a 2/3 majority of those voting to vote ‘yes’, and abstentions do not count). New study gets its teeth into shark trade regulations. http://www.traffic.org/home/2013/7/30/new-study-gets-its-teeth-into-shark-trade-regulations.html The Top 20 shark catchers in descending order are: Indonesia, India, Spain, Taiwan, Argentina, Mexico, United States of America, Malaysia, Pakistan, Brazil, Japan, France, New Zealand, Thailand, Portugal, Nigeria, Islamic Republic of Iran, Sri Lanka, Republic of Korea and Yemen, who between them account for nearly 80 percent of the total shark catch reported globally, with Indonesia and India alone responsible for over 20% of global catches between 2002 and 2011. Three EU Member States - Spain, France and Portugal - are among the top 20 shark catchers, responsible for 12% of global catches and, collectively, the 28 EU Member States are the largest shark catching entity of all.” TRAFFIC report: 'Into the deep: Implementing CITES measures for commercially- valuable sharks and manta rays http://www.traffic.org/fisheries-reports/traffic\_pub\_fisheries15.pdf